Rendering and Exporting Promotional Video

Before I exported by promotional video I rendered it, this would make the run more smoothly and playback easier, with the clip running properly meaning no jumps to the film.
Now that I have finished my Promotion Video I will be exporting this by going to (File>Export>Media).
The formatted settings were Quicktime and Widescreen DV Pal. I made sure that the clip was scaled to fit, so I didn't have any black parts to my image.

Using Image in Video

I wanted to use an image in my video and I wanted this to be something that can relate to my DVD cover or my DVD label. So I decided I should use the front cover of my DVD cover, with the eye and the part which says based on true story. It was very easy to place this into my video, it was just the same as importing a video, then I placed this at the back of my video just after the titles. I have to re size the image to fit to screen but overall this process was very simple.

Editing Girl Clip

Using Black Video, Lighting Effect and Titles 
I had a clip with one of the characters in my film which was a young girl and she has tears running down her face. I decided to place this at the beginning and try to make her face and the tear running down her face the focus of the clip. So I decided to use a black video and like I create with the vignette effect to the house, I will recreate this but to this clip.

I tried to position the circle in the centre and wanted the focus to be the tear that runs down her face so I was particular with the position of the circle and the feathering of the circle, as I didn't want this to go outside her face.

As for the clip itself I applied a lighting effect and changed the default lighting colour to a purple/blue like a bruise colour. I also changed the shape of the lighting circle and the position, it is more of a flat circle than round and it fills around the eye. I just wanted the eye to be the focus in particular the tears. 

This is a before and after of the clip, the after clip looks better, this clip will go at the beginning of the video just after the preview screen. I think this will be a good place for it as it sets the mood to what kind of movie it will be, like the tear represents upset, horror, sad. It gives audiences an insight into the genre of the movie in that first few seconds of the video. 

In particular with the text where I have the words "Based on a true story" I believe when people see or know that movies are based on a true story it makes them want to watch it more. It certainly does to me, in the decision to watch a movie. As for the text in this part of the clip, I have text elsewhere in my video also. I used titles and this was very simple and easy to create,  I wanted this to be that way. I used the text which I have used many times before in my work, which is Trajan Pro, I think this text was just perfect as I wanted it to be simple. 

Using Levels and Auto Levels

Using Levels, Auto Levels, Razor and Fast Colour Corrector 

I have used levels and also auto levels a number of times in my video but I will use one example of where I used it. As this made a significant change from the original that I liked.  

I applied an Auto Levels and Levels and this is a before and after of this. As you can see it makes the white more brighter and it makes it stand out, before it was quite dull and very boring. I basically changed the levels of everything until I liked the look it gave on the clip. I found that when I applied it to the whole scene where there was the door and tables it didn't look as good it looked dark and you could not see anything properly so using the Razor Tool I trimmed the scenes where there wasn't a countdown (numbers) and deleted the effects applied but I did feel like these parts needed some kind of effect so I applied the Fast Colour Corrector to it and pasted the attributes from where I used it previously. It was only a little colour correct that had a tint of green.

Using Own Footage

Using Fast Colour Corrector, Auto Levels and Levels 

I placed my own clip into my video, this was kind of a challenge as to begin with this footage was filmed in the day and my video is darker and the place where I wanted to use this was filmed in the night. So I used a number of effects onto this clip in order to make this fit with the rest of the video. But I think as the end result it fit quite well.

I used both Auto Levels and Levels and also a Fast Colour Corrector in order for it to look as it did in the end. I used the fast colour corrector to try and make it darker also because the footage with this I used this effect on also, so I tried to match the colour in order to make it fit well. The video has a tint of green but not too strong as it would not look good, as do the other clips near this clip.

The Auto Level and Levels helped me to change the balance of the white and black to make the image darker. This allowed me to try and darken to image to make it look like it was set at a later time than it was actually. 

As you can see there is a big difference from the before, the original which I did nothing to and the after which looks like it could have been filmed in the night. 

My Footage

I wanted to use something which I have filmed for my Promotional Video and not taken from the internet. I saw a clip of a man running and I just wanted to recreate this, I film the clip on my IPhone 4 and asked Robert Harris from my course if he could act this running scene and was happy to do so. This footage was filmed in the day at 5 o’clock.

Using Title and Zoom Effect

I created titles for the after text and this was where I wrote Coming Soon. I used three different titles to create this whole title. The screenshot below is what it looks like altogether.

To create the Coming Soon part I used three different titles but I placed this into one sequence. 

The font which I used for this was Trajan Pro, the font that I have used throughout my whole DVD package.

To begin creating this I applied a verticle flip which created a new title that was just the text but flipped upside down, I changed the position of the verticle flip, I positioned this right under the text and I liked the look of this. I wanted the shadow to be more faint and not as bright as it was like a shadow would be. I created a rectangle and changed the fill type from the default to a Linear Gradient and changed the gradient colour to black. Changing the opacity made the text more visible and the pointer bits in the colour section. I also applied an alphabetic glow from the effect section and this made the red glow you see around the text. I had the choice to made this red or white, I had it white to begin with but on others opinions they liked the red better than the white so I chose the red.    

The first image is the before when I placed the rectangle square and the second is where I did and this created a more shadow look. As you can see this is the text that the verticle flip was applied to and the text 

is upside down. 

After I this this I applied a zoom effect to this as this made this look much better. I had to apply this same effect to all of the titles bit as I used 3 different titles to create this. I did this I placed this all in one sequence because I wanted more text on this to say "Written by Asna Satari"and a link to where it can be found on facebook because I saw trailers and they had this. 

To create this part of the text all that I did was use the Trajan Pro text again using a smaller font above the coming soon text and the other under it. To make this fade and look more better I used the pen tool.